For over 30 years, Microserve, a family-owned company, has become an established industry leader in the delivery of IT solutions to organizations across Western Canada. A full-service IT service provider to clients of all sizes and sectors alike, Microserve’s commitment to excellence is unparalleled – always striving for new milestones with continuous innovation at its core.
After receiving marketing funds from IBM, the CMO at Microserve hired Pace Creative to create an effective inbound lead generation tool focused on data-storage solutions. Pace Creative created a content marketing asset to give a simplified overview of Microserve’s data-storage service to show how these services could meet customers’ exact needs, highlighting the customer service benefits that accompany every experience with Microserve. The content also connected Microserve’s solutions to consumers’ most pressing data-storage challenges to demonstrate the company’s understanding of customers’ specific needs.