PLHM Law (PLHM) is a mid-sized law firm in Calgary, Alberta that employs 17 lawyers specialized in litigation. Being in the litigation business for more than 20 years, the firm acquired business primarily through word-of-mouth referrals. Using strategic branding and marketing initiatives, they wanted to expand their corporate and commercial client base to include clients outside of Calgary.

Two firms merged to create PLHM, leaving PLHM’s brand and website out of date. PLHM wanted to take this opportunity to refresh their brand and website.

How to update PLHM’s brand and online presence to reflect the personality of the new firm?

First, we updated PLHM’s logo. We selected a modern font that instills trust and confidence.

We kept the colours conservative and the lines clean and classic to achieve an established and long-lasting look.

After the logo was finalized, we created PLHM’s stationary assets and the signage for the reception wall at the firm’s office.

We then focused on PLHM’s website to align it with their new brand. Drawing on our experience with clients in the legal industry, we designed a clean, welcoming, and strategic website.

As part of our strategy for the website, we set up on each page clear calls to action to get the viewers to act upon the content and to help PLHM get qualified referrals.

The partners received great feedback and are happy with the new website and its professional photography.

Our rebranding and website development led to a website that acts as the main brand, communication, and marketing hub for the firm.

Pace Creative maintains the firm’s website and provides ongoing support as PLHM’s reach expands and their communication and marketing needs grow.

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