Product Launch Strategy
The ConextTM XW Pro’s advanced versatility and its capacity to fit seamlessly into existing Schneider Electric systems and handle a multitude of applications. Its reliability makes it an ideal choice for homeowners as a safe choice. The concept used an integrated approach from a marketing and product line perspective.
New Product Launch Video
Using the best practices in B2B video marketing, professional product photography, 2D illustrations and animation, our team produced a lively and informative explainer . The video is a key marketing tool to the campaign – showcasing the features and benefits of the ContextTM XW Pro and speaks confidentiality to the wide-ranging applications and how it helps address evolving utility requirements. When working on the product strategy, we explored the user’s specific needs and pain points to establish the issues that the new ConextTM XW Pro addresses to owners.
Video Production and Content Marketing
We then transformed the video content into a visually appealing and branded video marketing asset. The audiences targeted included: residential, commercial, and industrial customers as well as distributors. When developing the elements of storytelling, we wanted the script to remain simple, engaging, and created a buzz at industry trade shows.
Social Media strategy
Schneider Electric’s product launch video was promoted on two leading platforms, YouTube and the company website. This strategy has enabled brand visibility across multiple channels empowering viewers to stay connected and engaged with the new product.