Video Production in Digital Marketing Strategy
Despite the short timeline, Pace Creative and Volunteer Toronto partnered for a nonprofit video production, in which Pace Creative recommended creating a short 50-second, custom-branded animated video, as the focal point of the digital marketing campaign. The goal of the video is to show gratitude to volunteers as well as attract new volunteers from referrals.
Creating the Story
Through their creative story and interactive script, Pace Creative portrayed “the evolution of volunteerism” in a powerful manner. They highlighted individuals’ kind deeds as well as how collaboration can create greater social good. From this video, Volunteer Toronto wish to remind individuals that each person’s act of kindness – no matter big or small – is significant when it comes to recovery efforts. The organization also wants to encourage others on fostering volunteering opportunities in building resilient communities especially during challenging times.
Video Storyboard
Pace Creative crafted a powerful storyboard for an animated video with one clear aim: to inspire people everywhere to come together and volunteer. With close attention paid towards every detail within the concept, the final product promises an impactful reminder about making our world stronger through solidarity.
Social Media Promotion and Engagement
Volunteer Toronto leveraged social media to effectively spread the video and its message of gratitude, creating interaction and resonance with viewers. The video was a powerful reminder that appreciation for volunteers is an essential part of any successful organization.
