E*TRADE is a leading financial services company, providing a best-in-class stock plan administration technology that has been ranked the #1 platform of its kind eight years running. A key differentiator is their “tech-first” competitive advantage, a strength which we wanted to focus on when working on the E*TRADE account-based marketing (ABM) campaign using augmented reality.
Each year, BC Hydro runs a Power Smart energy campaign in partnership with retailers across the province including Best Buy, Lowe’s, The Home Depot, London Drugs, and Canadian Tire. In previous years, the campaign did not reach the goal conversion rate. BC Hydro decided to work in close collaboration with Pace Creative to come up with an ad campaign for print, OOH, online, social media, and digital channels throughout BC.
FirstMate is a growing Canadian manufacturer of cat and dog foods. One of their major differentiators is their use of a Vacuum Infusion System (VIS) in the production of their high quality canned and kibble pet food diets.
Cutera has a distribution agreement in North America for the micro needling product, Secret RF.
ABC Communications (ABC) is a local internet service provider in Northern British Columbia (ABC). The CEO of ABC Communications, Bob, hired Pace Creative to set in to develop a content marketing strategy and execute quarterly campaign strategies using marketing channels such as print, OOH (out-of-home) marketing, and introducing ad channels online, on social media, and using other digital methods throughout Northern BC.
TmaxSoft is a software company that helps its customers manage their critical data. To keep up with an emergence of competitive software companies and a changing market and technology, TmaxSoft CEO wanted way to increase revenue by getting more marketing-qualified leads (MQLs). Pace Creative came up with a strategic plan to drive prospects to an SEO optimized landing page with gated assets to capture leads using Marketo.
Aggreko specializes in power generation, heating and cooling, and oil-free compressed air rental for construction sites on a global scale.
Microserve is a proven industry leader in the delivery of IT solutions to organizations across Western Canada. They needed to increase brand awareness and lead generation for their data-storage solutions, all while highlighting their outstanding customer service.
FoodChek Laboratories Inc. is a state-of-the-art biotechnology research and development laboratory specializing in the development and validation of methods that detect microbial pathogens.
Microserve, headquartered in Vancouver, British Columbia, provides managed IT services to mid-sized and large businesses in Western Canada. A leading information technology company partnered with Microserve to develop a strategic and targeted lead generation campaign to promote the cost of IT to businesses. To communicate clearly the common IT risks and the cost to businesses, Pace Creative developed a customized assessment tool combined with a calculator to generate the cost.
DBH Law is a mid-sized law firm that has been in business in Calgary for over 17 years. Their motto, “We think law. We talk business.” illustrates their focus on corporate law.
Oncolytics Biotech is a Calgary-based biotechnology company focused on the development of oncolytic viruses as potential therapeutics for use in a broad range of cancers.